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July 8, 2005

Stacy: Targeted Market

Jenkins, CEO of Big Money Records, led his small audience through the clean room. “This is where the magic happens, people."

He indicated the rows of cubicles, containing hundreds of teenagers wearing headphones, some writing down notes, some just listening.

"We have the most advanced pre-market testing facility in the world. We hire these kids to come in, listen to pre-release music, give us the edge on our competition.”

He looked at around, “So, gentlemen, what kind of pre-market technology do you use?”

The CEO of Baby Baby Baby Records looked down and scuffed his shoe against the floor uncomfortably.

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